discovery

Turns domain knowledge, language, and system boundaries into a tangible result by selecting a business flow, collecting domain events chronologically, and deriving models and follow-up questions.

Core question: Which business events, triggers, and boundaries shape the flow, and where do friction, risk, or learning needs arise?

2-8 h

5-12

Turns target group, value, goals, and priorities into a tangible result by clarifying the product goal, capturing target groups and needs, and deriving the next validation or delivery steps.

Core question: Which needs of which persona does the product measurably solve in the next release, and which features are necessary rather than desirable?

1-2 h

2-8

Turns customer problems, solution ideas, and evidence into a tangible result by setting outcomes, collecting opportunities, and updating learning status.

Core question: Which opportunity should the team address next with which solution, and which experiment provides the next learning signal?

1-2 h Setup, laufend

2-6

Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.

Core question: How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?

30-60 min je Session

5-12

Clarifies options, criteria, and risks by framing the initiative or decision, collecting implicit assumptions, and planning tests or research.

Core question: Which implicit assumptions hold up the initiative, and which of them are so important and uncertain that we need to test them before implementation?

45-90 min

2-8

Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.

Core question: Which situations, blockers, and coping strategies indicate whether the opportunity hypothesis is real and relevant for the target group?

30-60 min je Interview

5-12 Interviews

Clarifies customer problems, solution ideas, and evidence by framing problem hypotheses, recruiting the target group, and assessing problem risk.

Core question: Is the assumed problem real, frequent and painful enough for the target person to justify solution investment?

30-60 min je Interview

5-12 Interviews

Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.

Core question: Does the measured demand at the fake-door entry clearly confirm the demand hypothesis above the predefined success threshold?

1-5 Tage

Nutzertraffic

Turns customer problem, solution idea, and evidence into a tangible result by choosing target customers, delivering the outcome manually, and extracting productizable patterns.

Core question: Does the manually delivered service actually give customers the promised value, and which service elements can later be productized?

1-4 Wochen

3-10 Kunden

Turns group input, selection, and decision into a tangible result by collecting the starting situation, clarifying affected people and impacts, and choosing a shared working definition.

Core question: Which concrete problem, for which affected people, with which impact should be worked on next?

60-120 min

4-10

Moves customer problem, solution idea, and evidence toward a concrete result through "clarify the learning goal and the assumption to test", "formulate the hypothesis as an if-then statement", and "define the decision rule after the test".

Core question: Which assumption are we testing with which experiment, at what threshold is the hypothesis confirmed, and what decision follows from the result?

30-60 min

1-5

Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".

Core question: Which assumption, if false, would endanger the initiative most, and what is the smallest possible test to examine this in 1-2 weeks?

1-2 Wochen pro Iteration

2-6

Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".

Core question: Which hypotheses combine high risk, low evidence, and low testing effort, and which of them should be tested in the next iterations?

60-90 min

3-8

Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".

Core question: Which test format best fits each assumption, and which mix of formats tests the open assumption pipeline most efficiently?

45-75 min

2-8

Moves customer problem, solution idea, and evidence toward a concrete result through "collect outcomes from discovery", "define an importance scale", and "calculate and sort the score".

Core question: Which outcomes are important to target users and currently poorly satisfied, and where does genuine innovation potential exist?

60-120 min

3-6

Moves ideas, open questions, and testable next steps toward a concrete result through "place the core idea in the center", "label the six points with who, what, when, where, how, and why", and "mark gaps and follow-up questions".

Core question: Which questions around who, what, when, where, how and why must the team answer before meaningful solution work can start?

30-60 min

3-10

Verbindet kontinuierliche Product Discovery mit laufender Delivery, damit Teams lernen und liefern, ohne beides zu vermischen.

Core question: Which assumption does Discovery test in this sprint, which validated story enters Delivery, and how is handoff between both tracks kept continuous?

Laufend, Wochen bis Monate

4-10

Uses a recurring learning loop to connect direction, current condition, target condition, and the next smallest experiment.

Core question: Which Target Condition does the team want to reach in 1-2 weeks, and which smallest next step moves us there or lets us see where the obstacle is?

1-2 Wochen je Loop

3-10

Aligns business problem, users, outcomes, solution ideas, hypotheses, and experiments on one lightweight canvas.

Core question: Which testable hypothesis links business problem, desired outcomes, users, solution idea, and critical assumptions so that the next experiment is clear?

2-3 h

3-8