Turns customer problems, solution ideas, and evidence into a tangible result by recruiting customers, asking for the switching story, and deriving opportunities.
Core question: What concrete job were switchers trying to get done, and which four forces led them to the current product?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Wochen
5-12 Interviews
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problems, solution ideas, and evidence into a tangible result by collecting features, asking functional and dysfunctional questions, and deriving roadmap decisions.
Core question: Which of the proposed features are must-have basics, performance drivers, or delighters, and which are irrelevant or even blocking?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Tage
10-50
Run sheet · visual · session plan
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.
Core question: How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min je Session
5-12
Run sheet · visual · session plan
Details
UX DesignCategory: UX Design. Describes the method's domain of use.
Turns user actions, touchpoints, and product details into a tangible result by selecting a persona or customer group, defining journey phases, and deriving opportunities and actions.
Core question: How does the persona experience the journey end-to-end, at which touchpoints, with which emotions, and where are concrete improvement opportunities?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
3-10
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Core question: Which situations, blockers, and coping strategies indicate whether the opportunity hypothesis is real and relevant for the target group?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.