Reconstructs switching motives, progress, and desired outcomes so opportunities emerge from real customer situations.
Core question: What progress is the person trying to make in a particular circumstance, and which forces shape the decision?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Wochen
5-12 Interviews
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Classifies features by their effect on satisfaction, showing which expectations create basic, performance, or delight response.
Core question: How does each feature affect satisfaction when present or absent?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Tage
10-50
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Condenses conversations into themes, insights, and questions so needs and patterns become visible with evidence.
Core question: Which experiences, needs and motivations shape this situation, and what do we still need to learn?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30–60 min per interview
1 participant per interview
Details
UX DesignCategory: UX Design. Describes the method's domain of use.
Arranges phases, touchpoints, pain points, and opportunities along a journey to name experience gaps.
Core question: What does the customer do, think, and feel across this journey?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
3-10
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Condenses research into solid profiles, needs, and scenarios so teams classify user groups consistently.
Core question: Which recurring needs and behaviors must decisions account for, and who is not represented by the current evidence?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Tage
Internes Team
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Core question: Which needs emerge from a specific lived situation?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.