Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Core question: Which situations, blockers, and coping strategies indicate whether the opportunity hypothesis is real and relevant for the target group?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min je Interview
5-12 Interviews
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Clarifies customer problems, solution ideas, and evidence by framing problem hypotheses, recruiting the target group, and assessing problem risk.
Core question: Is the assumed problem real, frequent and painful enough for the target person to justify solution investment?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min je Interview
5-12 Interviews
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Clarifies customer problems, solution ideas, and evidence by preparing a solution concept, recruiting target customers, and deriving risks and next tests.
Core question: Does the target person understand the solution, see its value for their concrete problem, and would they be willing to invest effort or money in it?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.