Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Core question: Which needs emerge from a specific lived situation?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min je Interview
5-12 Interviews
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Clarifies customer problems, solution ideas, and evidence by framing problem hypotheses, recruiting the target group, and assessing problem risk.
Core question: Which real problem matters enough to this target group that they already act on it?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min je Interview
5-12 Interviews
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Clarifies customer problems, solution ideas, and evidence by preparing a solution concept, recruiting target customers, and deriving risks and next tests.
Core question: Does the person understand the approach, and what evidenced progress could it enable in their actual context?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.