Purpose
Helps clarify customer problem, solution idea, and evidence in concrete terms. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Product Discovery
Opportunity Scoring
Moves customer problem, solution idea, and evidence toward a concrete result through "collect outcomes from discovery", "define an importance scale", and "calculate and sort the score".
Which outcomes are important to target users and currently poorly satisfied, and where does genuine innovation potential exist?
MediumWorkshop + async60-120 min
How it works
The team follows the steps "collect outcomes from discovery", "define an importance scale", "define a satisfaction scale", "score each outcome", and "calculate and sort the score". Each step is made visible. At the end, an opportunity-score table and top outcomes are available so decisions, tests, or actions can continue directly.
Visual orientation
Method sketch for a quick mental model.
Flow
- 1Collect outcomes from discovery
- 2Define an importance scale
- 3Define a satisfaction scale
- 4Score each outcome
- 5Calculate and sort the score
The runsheet guides execution with 4 phases, timeboxes, 6 pitfalls, and clear stop criteria.
Open runsheetIdeal for
- Outcome-driven innovation
- B2B discovery
- Roadmap refresh
Not good for
- Pure feature backlogs without outcome clarity
Deep dive
In detail
Opportunity Scoring, shaped by Anthony Ulwick in the context of Outcome-Driven Innovation, asks for each outcome how important it is to customers and how satisfied they are today. The gap between the two becomes the Opportunity Score. Areas with high importance and low satisfaction create the strongest leverage.
Facilitation
Write outcomes in customer language. Define the scale steps clearly. Base ratings on real interviews, not assumptions.
Output artifacts
Opportunity-Score-TabelleTop-Outcomes
Artifact templates
Opportunity Scoring Working TemplateCompact working template for Opportunity Scoring with context, input, output artifacts, and next step.spreadsheet
Opportunity Scoring Working TemplateCompact working template for Opportunity Scoring with context, input, output artifacts, and next step.
spreadsheetopportunity-scoring-working-template.md
Compact working template for Opportunity Scoring with context, input, output artifacts, and next step.
Opportunity Scoring Working Matrix
| Element | Description | Rating | Evidence | Owner | Next step |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 |
Output artifacts
- Opportunity score table:
- Top outcomes:
Decision or recommendation
What consequence follows from the matrix?
When to choose differently
Short decision aid for existing alternatives.
ICE Scoring
Statt Opportunity Scoring, wenn du mit ICE Scoring Ideen schnell nach Impact, Confidence und Ease sortieren willst.
Similar methods
All methodsProduct Discovery
Outcome-Driven Innovation
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Product Discovery
Opportunity Solution Tree
Turns customer problems, solution ideas, and evidence into a tangible result by setting outcomes, collecting opportunities, and updating learning status.
Product Discovery
Kano Model
Turns customer problems, solution ideas, and evidence into a tangible result by collecting features, asking functional and dysfunctional questions, and deriving roadmap decisions.
Product Discovery
Opportunity Interview
Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Product Discovery
Problem Interview
Clarifies customer problems, solution ideas, and evidence by framing problem hypotheses, recruiting the target group, and assessing problem risk.
Product Discovery
Hypothesis Prioritization Canvas
Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".