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Selected:User Interviews
| Criterion |  UX Research User Interviews |
|---|---|
Purpose | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexity | Low |
Time | 30–60 min per interview |
Participants | 1 participant per interview |
Format | Workshop + async |
Output | Interview Notes, Themes, Insight Summary |
Tags | QualitativeResearchCustomerDiscovery |
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