Reconstructs switching motives, progress, and desired outcomes so opportunities emerge from real customer situations.
Core question: What progress is the person trying to make in a particular circumstance, and which forces shape the decision?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Wochen
5-12 Interviews
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Links outcomes, opportunities, solution paths, and experiments into a tree that makes discovery work steerable.
Core question: Which evidence-grounded paths can achieve the desired outcome through customer needs and tested solutions?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup, laufend
2-6
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Translates priorities into objectives, key results, and a review cadence so progress stays measurably steerable.
Core question: What measurable outcome will this team achieve in the cycle?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup
2-20
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Converts goals into actors, behavior changes, and delivery options, showing which steps have leverage.
Core question: Why does the goal matter, who can influence it, how should behavior change and what could support it?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
3-8
Details
Decision MakingCategory: Decision Making. Describes the method's domain of use.
Sharpens a planned step through impact, success criteria, and risks down to the smallest sensible move.
Core question: Which impact justifies this initiative and what must be true for it to succeed?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
20-45 min
1-6
Details
Systems ThinkingCategory: Systems Thinking. Describes the method's domain of use.
Clarifies connections, patterns, and leverage points by articulating long-term impact, working backward from outcomes, and defining measurement points and risks.
Core question: Which changes must occur for our initiative to contribute to the intended impact?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
2-6 h
4-12
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "collect outcomes from discovery", "define an importance scale", and "calculate and sort the score".
Core question: Which important user outcomes are currently underserved in the target segment?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
60-120 min
3-6
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Connects goals, ideas, step projects, and tasks so product planning stays outcome-oriented and adaptive.
Core question: Which small step-projects learn fastest which ideas move a measurable goal?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
Wochen bis Monate je Goal
3-10
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Uses a recurring learning loop to connect direction, current condition, target condition, and the next smallest experiment.
Core question: Which obstacle separates the current state from the next target condition, and what experiment addresses it?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Wochen je Loop
3-10
Details
UX DesignCategory: UX Design. Describes the method's domain of use.
Aligns business problem, users, outcomes, solution ideas, hypotheses, and experiments on one lightweight canvas.
Core question: Which assumption must hold for a solution to move user and business outcomes, and how will we learn?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
2-3 h
3-8
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Core question: Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?
Research methodMethod form: Research method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.