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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purpose
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexity
Medium
Time
30-60 min je Interview
Participants
5-12 Interviews
Format
Workshop + async
Output
Interview Notes, Opportunity Themes, Customer Quotes
Tags
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing