Purpose
The method helps clarify customer problem, solution idea, and evidence concretely. It separates problem, assumption, solution, and evidence. The result is captured as concierge learnings, a service blueprint, and MVP risks.
Product Discovery
Concierge MVP
Turns customer problem, solution idea, and evidence into a tangible result by choosing target customers, delivering the outcome manually, and extracting productizable patterns.
Does the manually delivered service actually give customers the promised value, and which service elements can later be productized?
MediumWorkshop + async1-4 Wochen
How it works
The team follows the steps: choose target customers, deliver the outcome manually, run the customer experience, document effort and value, and derive productizable patterns. Each step is captured visibly. At the end, concierge learnings, a service blueprint, and MVP risks are available so decisions, tests, or actions can follow directly.
Visual orientation
Method sketch for a quick mental model.
Flow
- 1Choose target customers
- 2Deliver the outcome manually
- 3Run the customer experience
- 4Document effort and value
- 5Derive productizable patterns
The runsheet guides execution with 5 phases, timeboxes, 5 pitfalls, and clear stop criteria.
Open runsheetIdeal for
- Early MVPs
- Service Innovation
- High-touch Validation
Not good for
- Anonymous self-service products without contact
- Scaling tests
Deep dive
In detail
Concierge MVP follows a clear working logic: choose target customers, deliver the outcome manually, run the customer experience, document effort and value, and derive productizable patterns. This turns the method into a visible thinking process rather than only a conversation. Participants move step by step from raw material, observations, or options toward a shared structure. The result is concierge learnings, a service blueprint, and MVP risks that make decisions, learning, or further planning actionable.
Facilitation
Prepare a clear guiding question, the right information, and a visible workspace. Plan about 1-4 weeks with 3-10 customers and use the format either in a workshop or asynchronously. The method needs clear structure and preparation; short timeboxes, visible intermediate results, and a parking lot for open questions help.
Output artifacts
Concierge LearningsService BlueprintMVP Risks
Artifact templates
Concierge MVP Working TemplateCompact working template for Concierge MVP with context, input, output artifacts, and next step.markdown
Concierge MVP Working TemplateCompact working template for Concierge MVP with context, input, output artifacts, and next step.
markdownconcierge-mvp-working-template.md
Compact working template for Concierge MVP with context, input, output artifacts, and next step.
Concierge MVP Working Template
Goal
Delivers the value of a solution manually and personally before product mechanics are built.
Context
When and for what do we use this method?
Input
Which data, observations, decisions, or materials are available?
Execution
Short notes along the runsheet.
Output artifacts
- Concierge Learnings:
- Service Blueprint:
- MVP Risks:
Assumptions and open questions
- ...
Decision / Next step
Owner, date, and success signal.
When to choose differently
Short decision aid for existing alternatives.
Wizard of Oz Test
Statt Concierge MVP, wenn du mit Wizard of Oz Test eine scheinbar automatisierte Erfahrung manuell im Hintergrund simulieren willst.
Similar methods
All methodsProduct Discovery
MVP Test Matrix
Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".
Product Discovery
Pretotyping
Turns a product idea into a market claim and tests demand with the smallest possible real-world setup before investing in a prototype.
Product Discovery
Wizard of Oz Test
Turns customer problem, solution idea, and evidence into a tangible result by defining the critical experience, preparing the manual simulation, and evaluating behavior and effort.
Statt Concierge MVP, wenn du mit Wizard of Oz Test eine scheinbar automatisierte Erfahrung manuell im Hintergrund simulieren willst.
Product Discovery
Solution Interview
Clarifies customer problems, solution ideas, and evidence by preparing a solution concept, recruiting target customers, and deriving risks and next tests.
Product Discovery
Fake Door Test
Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.
Product Discovery
Problem Interview
Clarifies customer problems, solution ideas, and evidence by framing problem hypotheses, recruiting the target group, and assessing problem risk.