Condenses target group, problem, value proposition, and core assumptions into a lean picture for early product bets.
Core question: Which assumptions about problem, segment, solution, and economics must we test next?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
1-6
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Sorts assumptions by uncertainty and leverage so the riskiest hypotheses get tested first.
Core question: Which assumptions are critical to the idea and have the least supporting evidence?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-60 min
2-8
Details
Decision MakingCategory: Decision Making. Describes the method's domain of use.
Clarifies options, criteria, and risks by framing the initiative or decision, collecting implicit assumptions, and planning tests or research.
Core question: Which unproven assumption would endanger the initiative most if it were false?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
2-8
Details
Systems ThinkingCategory: Systems Thinking. Describes the method's domain of use.
Explains a conflict through positions, needs, the shared objective, and the assumptions that keep the conflict in place.
Core question: Which assumption sustains the apparent conflict between two legitimate needs, and which injection resolves it without compromise?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
60-120 min
2-8
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".
Core question: Which assumption would damage the idea most if false and currently has the weakest credible evidence?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Wochen pro Iteration
2-6
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Links data, insights, beliefs, and bets so strategy and product decisions become traceable and reviewable.
Core question: Which bet follows from which belief, and which insight is supported by what data?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.