Turns target group, value, goals, and priorities into a tangible result by defining the problem, capturing customer segments, and prioritizing risks.
Core question: Which assumptions about problem, target group, and business model must be tested next before investing further?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
1-6
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problems, solution ideas, and evidence into a tangible result through collecting assumptions, rating importance, and planning tests.
Core question: Which assumptions do we need to validate first because they are both critical to the initiative and uncertain?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-60 min
2-8
Run sheet · visual · session plan
Details
Decision MakingCategory: Decision Making. Describes the method's domain of use.
Clarifies options, criteria, and risks by framing the initiative or decision, collecting implicit assumptions, and planning tests or research.
Core question: Which implicit assumptions hold up the initiative, and which of them are so important and uncertain that we need to test them before implementation?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
2-8
Run sheet · visual · session plan
Details
Systems ThinkingCategory: Systems Thinking. Describes the method's domain of use.
Explains a conflict through positions, needs, the shared objective, and the assumptions that keep the conflict in place.
Core question: Which conflict does the system maintain, which assumptions reinforce it, and which breakthroughs can resolve it?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
60-120 min
2-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".
Core question: Which assumption, if false, would endanger the initiative most, and what is the smallest possible test to examine this in 1-2 weeks?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.