hypothesis

Moves customer problem, solution idea, and evidence toward a concrete result through "clarify the learning goal and the assumption to test", "formulate the hypothesis as an if-then statement", and "define the decision rule after the test".

Core question: Which assumption are we testing with which experiment, at what threshold is the hypothesis confirmed, and what decision follows from the result?

30-60 min

1-5

Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".

Core question: Which hypotheses combine high risk, low evidence, and low testing effort, and which of them should be tested in the next iterations?

60-90 min

3-8

Aligns business problem, users, outcomes, solution ideas, hypotheses, and experiments on one lightweight canvas.

Core question: Which testable hypothesis links business problem, desired outcomes, users, solution idea, and critical assumptions so that the next experiment is clear?

2-3 h

3-8