Moves customer problem, solution idea, and evidence toward a concrete result through "clarify the learning goal and the assumption to test", "formulate the hypothesis as an if-then statement", and "define the decision rule after the test".
Core question: Which critical assumption will we test through what observable behaviour, and which pre-set threshold decides?
CanvasMethod form: Canvas. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
1-5
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".
Core question: Which hypothesis will reduce the most decision risk next for a reasonable testing effort?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
60-90 min
3-8
Details
UX DesignCategory: UX Design. Describes the method's domain of use.
Aligns business problem, users, outcomes, solution ideas, hypotheses, and experiments on one lightweight canvas.
Core question: Which assumption must hold for a solution to move user and business outcomes, and how will we learn?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
2-3 h
3-8
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Links data, insights, beliefs, and bets so strategy and product decisions become traceable and reviewable.
Core question: Which bet follows from which belief, and which insight is supported by what data?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Condenses hypothesis, test, metric, and success threshold onto one card before execution.
Core question: How will we test this critical assumption with a clear test, a suitable metric, and a success threshold set in advance?
CanvasMethod form: Canvas. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.