experiments

Turns customer problems, solution ideas, and evidence into a tangible result by setting outcomes, collecting opportunities, and updating learning status.

Core question: Which opportunity should the team address next with which solution, and which experiment provides the next learning signal?

1-2 h Setup, laufend

2-6

Turns customer problems, solution ideas, and evidence into a tangible result through collecting assumptions, rating importance, and planning tests.

Core question: Which assumptions do we need to validate first because they are both critical to the initiative and uncertain?

45-60 min

2-8

Turns funnel behavior and experiments into a tangible result through defining funnel stages, selecting metrics per stage, and planning experiments.

Core question: Which metric represents each AARRR stage, where is the largest leverage at the bottleneck, and which experiments address it?

1-2 h Setup, laufend

2-8

Turns funnel performance, user behavior, and experiments into a tangible result through defining the hypothesis, planning metrics and sample size, and interpreting results.

Core question: Does the variant deliver a statistically significant effect on the success metric without degrading the counter-metric?

1-4 Wochen

1-6

Turns hypotheses, target audience, channels, and measurement into a tangible result through defining the hypothesis, choosing audience and channel, and documenting learning.

Core question: What is the smallest intervention at the bottleneck that produces an interpretable learning result for the hypothesis within one week?

1-2 Wochen

1-6

Turns backlog, sprint work, and team flow into a tangible result by explaining five categories, collecting inputs, and formulating experiments.

Core question: Which practices does the team keep exactly as they are, reduce, strengthen, start anew, and stop completely?

45-90 min

4-12

Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.

Core question: Does the measured demand at the fake-door entry clearly confirm the demand hypothesis above the predefined success threshold?

1-5 Tage

Nutzertraffic

Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and signal, building the minimal test, and deriving the decision.

Core question: Does the minimally visible offer produce a clear interest signal above the predefined threshold?

1-5 Tage

Nutzertraffic

Turns workflows, data, causes, and improvements into a tangible result by planning the problem and goal, applying a small change, and either standardizing or starting the next cycle.

Core question: Which hypothesis do we test in the next cycle, which metrics determine success, and which adjustment follows from the evaluation?

1 h bis mehrere Wochen

1-8

Moves customer problem, solution idea, and evidence toward a concrete result through "clarify the learning goal and the assumption to test", "formulate the hypothesis as an if-then statement", and "define the decision rule after the test".

Core question: Which assumption are we testing with which experiment, at what threshold is the hypothesis confirmed, and what decision follows from the result?

30-60 min

1-5

Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".

Core question: Which assumption, if false, would endanger the initiative most, and what is the smallest possible test to examine this in 1-2 weeks?

1-2 Wochen pro Iteration

2-6

Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".

Core question: Which hypotheses combine high risk, low evidence, and low testing effort, and which of them should be tested in the next iterations?

60-90 min

3-8

Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".

Core question: Which test format best fits each assumption, and which mix of formats tests the open assumption pipeline most efficiently?

45-75 min

2-8

Moves target group, value, goals, and priorities toward a concrete result through "name the main metric", "collect possible unintended side effects", and "use counter metrics alongside the main metric in reviews".

Core question: What undesirable side effect would increasing the top metric cause, and how can we detect it early?

30-60 min

2-6

Connects goals, ideas, step projects, and tasks so product planning stays outcome-oriented and adaptive.

Core question: Which Goals will the team achieve in 12 months, which prioritized Ideas should it test next, and how do these move into deliverable Step-Projects?

Wochen bis Monate je Goal

3-10