Experiments

Links outcomes, opportunities, solution paths, and experiments into a tree that makes discovery work steerable.

Core question: Which evidence-grounded paths can achieve the desired outcome through customer needs and tested solutions?

• 1-2 h Setup, laufend
• 2-6

Sorts assumptions by uncertainty and leverage so the riskiest hypotheses get tested first.

Core question: Which assumptions are critical to the idea and have the least supporting evidence?

• 45-60 min
• 2-8

Maps the AARRR funnel, sets baselines, and surfaces leaks that translate directly into experiments.

Core question: Where does the customer funnel lose people, and which stage should improve?

• 1-2 h Setup, laufend
• 2-8

Tests variants under controlled conditions, keeps the decision log clean, and summarizes results in a learning summary.

Core question: Does B produce the pre-defined meaningful effect over A without breaching guardrails?

• 1-4 Wochen
• 1-6

Connects target group, channel, and hypothesis with a measurement signal, turning campaigns into checkable learning steps.

Core question: Which uncertain growth assumption will we test, and what result changes our next decision?

• 1-2 Wochen
• 1-6

Sorts practices into Start, Stop, More, Less, and Keep, so routine changes get chosen more deliberately.

Core question: Which practices should we preserve, increase, reduce, stop or start trying?

• 45-90 min
• 4-12

Measures real interest in an idea that has not been built yet, through clicks, sign-ups, or other interest signals.

Core question: How many relevant people actually try to access this specific offer?

• 1-5 Tage
• Nutzertraffic

Tests demand with minimal effort, reads conversion signals, and turns them into a clear learning note.

Core question: Does the defined audience choose the promised next action under realistic conditions?

• 1-5 Tage
• Nutzertraffic

Runs changes as a repeatable cycle of Plan, Do, Check, and Act until a standard becomes solid.

Core question: Which small change will we test, what do we predict, what occurred, and how will learning enter the next cycle?

• 1 h bis mehrere Wochen
• 1-8

Moves customer problem, solution idea, and evidence toward a concrete result through "clarify the learning goal and the assumption to test", "formulate the hypothesis as an if-then statement", and "define the decision rule after the test".

Core question: Which critical assumption will we test through what observable behaviour, and which pre-set threshold decides?

• 30-60 min
• 1-5

Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".

Core question: Which assumption would damage the idea most if false and currently has the weakest credible evidence?

• 1-2 Wochen pro Iteration
• 2-6

Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".

Core question: Which hypothesis will reduce the most decision risk next for a reasonable testing effort?

• 60-90 min
• 3-8

Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".

Core question: Which smallest test provides enough evidence for each critical assumption to support the next investment decision?

• 45-75 min
• 2-8

Moves target group, value, goals, and priorities toward a concrete result through "name the main metric", "collect possible unintended side effects", and "use counter metrics alongside the main metric in reviews".

Core question: Which material degradation could the target metric hide, and which counter metric stops or qualifies the decision?

• 30-60 min
• 2-6

Connects goals, ideas, step projects, and tasks so product planning stays outcome-oriented and adaptive.

Core question: Which small step-projects learn fastest which ideas move a measurable goal?

• Wochen bis Monate je Goal
• 3-10

Condenses hypothesis, test, metric, and success threshold onto one card before execution.

Core question: How will we test this critical assumption with a clear test, a suitable metric, and a success threshold set in advance?

• 20-35 min
• 1-5

Separates hypothesis, observation, insight, and next action into four fields after a test.

Core question: What did we actually observe from this test, what may we learn from it, and what action follows?

• 25-40 min
• 1-5