Derives a leading product metric and matching input metrics from customer value for steerable growth.
Core question: Which single metric best captures recurring customer value?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
3-8
Details
GrowthCategory: Growth. Describes the method's domain of use.
Maps the AARRR funnel, sets baselines, and surfaces leaks that translate directly into experiments.
Core question: Where does the customer funnel lose people, and which stage should improve?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup, laufend
2-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Links perspectives, metrics, and initiatives into a scorecard that makes strategy traceable in daily work.
Core question: How does our strategy create intended financial or stakeholder value through capabilities, processes and customer outcomes?
FrameworkMethod form: Framework. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
Halber Tag bis mehrere Wochen
4-12
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Moves target group, value, goals, and priorities toward a concrete result through "define the top metric", "describe the main driver of the top metric", and "set the review cadence".
Core question: Which changeable drivers explain our outcome, how are they calculated, and which input metrics can teams control?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
90-180 min initial, dann laufend
3-8
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Moves observations, needs, and patterns toward a concrete result through "define a goal for each HEART dimension", "identify signals for each goal", and "agree on a review cadence".
Core question: Which UX goals matter, what behaviour or experience signals progress, and which metric measures it reliably?
FrameworkMethod form: Framework. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
120 min initial, dann laufend
3-6
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Moves target group, value, goals, and priorities toward a concrete result through "name the main metric", "collect possible unintended side effects", and "use counter metrics alongside the main metric in reviews".
Core question: Which material degradation could the target metric hide, and which counter metric stops or qualifies the decision?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
2-6
Details
EngineeringCategory: Engineering. Describes the method's domain of use.
Moves technical problems, hypotheses, and next steps toward a concrete result through "formulate the goal clearly", "derive probing questions for each goal", and "set the review cadence".
Core question: Which questions must be answered to assess the defined goal from the chosen viewpoint, and which metrics provide those answers?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.