growth

Turns funnel behavior, user behavior, and experiments into a tangible result through mapping customer value, collecting candidate metrics, and deriving input metrics.

Core question: Which one metric reflects the value the product creates for users and correlates with sustainable growth?

1-2 h

3-8

Turns funnel behavior and experiments into a tangible result through defining funnel stages, selecting metrics per stage, and planning experiments.

Core question: Which metric represents each AARRR stage, where is the largest leverage at the bottleneck, and which experiments address it?

1-2 h Setup, laufend

2-8

Turns funnel structure, user behavior, and experiments into a tangible result through defining the funnel, checking events, and deriving hypotheses.

Core question: At which steps do users lose conversion in each segment, and which hypothesis explains the drop?

1-3 h

1-5

Turns funnel performance, user behavior, and experiments into a tangible result through defining the hypothesis, planning metrics and sample size, and interpreting results.

Core question: Does the variant deliver a statistically significant effect on the success metric without degrading the counter-metric?

1-4 Wochen

1-6

Turns hypotheses, target audience, channels, and measurement into a tangible result through defining the hypothesis, choosing audience and channel, and documenting learning.

Core question: What is the smallest intervention at the bottleneck that produces an interpretable learning result for the hypothesis within one week?

1-2 Wochen

1-6

Clarifies starting point, opportunities, and strategic options by defining products and markets, collecting growth options, and choosing focus options.

Core question: Which mix of market penetration, market development, product development, and diversification fits the growth target and risk capacity?

45-90 min

2-8

Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and signal, building the minimal test, and deriving the decision.

Core question: Does the minimally visible offer produce a clear interest signal above the predefined threshold?

1-5 Tage

Nutzertraffic

Turns funnel, user behavior, and experiments into a tangible result by clarifying the growth goal and audience, sketching the flywheel loop, and prioritizing experiments or improvements.

Core question: Which friction points are slowing the loop most today, and which two to three levers would make the next cycle more likely?

60-120 min

3-8

Moves target group, value, goals, and priorities toward a concrete result through "prepare the idea backlog", "define scales for I, C, and E", and "select top ideas for testing or building".

Core question: Which ideas give us the highest learning rate per effort and which should we intentionally exclude?

30-60 min

2-8

Models trigger, action, variable reward, and investment loops to understand and design repeat usage responsibly.

Core question: Which hooked loop combines trigger, action, variable reward, and investment so user habits form that genuinely help users without creating manipulation?

Mehrere Workshops über Wochen

2-8