Growth

Derives a leading product metric and matching input metrics from customer value for steerable growth.

Core question: Which single metric best captures recurring customer value?

• 1-2 h
• 3-8

Maps the AARRR funnel, sets baselines, and surfaces leaks that translate directly into experiments.

Core question: Where does the customer funnel lose people, and which stage should improve?

• 1-2 h Setup, laufend
• 2-8

Analyzes conversion and drop-offs along the funnel and condenses the findings into optimization hypotheses.

Core question: At which step and for which cohort does the transition rate fall most?

• 1-3 h
• 1-5

Tests variants under controlled conditions, keeps the decision log clean, and summarizes results in a learning summary.

Core question: Does B produce the pre-defined meaningful effect over A without breaching guardrails?

• 1-4 Wochen
• 1-6

Connects target group, channel, and hypothesis with a measurement signal, turning campaigns into checkable learning steps.

Core question: Which uncertain growth assumption will we test, and what result changes our next decision?

• 1-2 Wochen
• 1-6

Clarifies starting point, opportunities, and strategic options by defining products and markets, collecting growth options, and choosing focus options.

Core question: Which product-market direction offers viable growth with explicit risk and suitable capabilities?

• 45-90 min
• 2-8

Tests demand with minimal effort, reads conversion signals, and turns them into a clear learning note.

Core question: Does the defined audience choose the promised next action under realistic conditions?

• 1-5 Tage
• Nutzertraffic

Maps a recurring growth loop, marks friction points, and derives reinforcing levers.

Core question: Which repeatable sequence of a few components creates customer value, pushes each next step, and gains measurable momentum through consistent turns?

• 60-120 min
• 3-8

Moves target group, value, goals, and priorities toward a concrete result through "prepare the idea backlog", "define scales for I, C, and E", and "select top ideas for testing or building".

Core question: Which idea offers relatively high impact with strong evidence and reasonable effort?

• 30-60 min
• 2-8

Models trigger, action, variable reward, and investment loops to understand and design repeat usage responsibly.

Core question: Which responsible usage loop repeatedly helps users solve a real problem?

• Multiple workshops over several weeks
• 2-8