Analyzes conversion and drop-offs along the funnel and condenses the findings into optimization hypotheses.
Core question: At which step and for which cohort does the transition rate fall most?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
1-5
Details
GrowthCategory: Growth. Describes the method's domain of use.
Tests variants under controlled conditions, keeps the decision log clean, and summarizes results in a learning summary.
Core question: Does B produce the pre-defined meaningful effect over A without breaching guardrails?
Research methodMethod form: Research method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.