analytics

Turns funnel structure, user behavior, and experiments into a tangible result through defining the funnel, checking events, and deriving hypotheses.

Core question: At which steps do users lose conversion in each segment, and which hypothesis explains the drop?

1-3 h

1-5

Turns funnel performance, user behavior, and experiments into a tangible result through defining the hypothesis, planning metrics and sample size, and interpreting results.

Core question: Does the variant deliver a statistically significant effect on the success metric without degrading the counter-metric?

1-4 Wochen

1-6