Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.
Core question: Does the measured demand at the fake-door entry clearly confirm the demand hypothesis above the predefined success threshold?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and signal, building the minimal test, and deriving the decision.
Core question: Does the minimally visible offer produce a clear interest signal above the predefined threshold?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns a product idea into a market claim and tests demand with the smallest possible real-world setup before investing in a prototype.
Core question: Does the market do what we claim it will do, or does the behavior fail to appear before we invest a cent in building?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.