Measures real interest in an idea that has not been built yet, through clicks, sign-ups, or other interest signals.
Core question: How many relevant people actually try to access this specific offer?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Tests demand with minimal effort, reads conversion signals, and turns them into a clear learning note.
Core question: Does the defined audience choose the promised next action under realistic conditions?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Tests a market claim with the smallest fitting precursor and makes real interest measurable.
Core question: Does the target audience show real behaviour for this idea before we build it?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.