CatalogVisuals

Method Visuals.

All method sketches in one place: jump alphabetically, filter by category, and open the matching method directly.

Alphabet

ABC DEF GHIJKL MNO PQR S T UVWXYZ0-9

A

1 visuals

Visual wird geladen

GrowthResearch methodHigh

A/B Testing

Turns funnel performance, user behavior, and experiments into a tangible result through defining the hypothesis, planning metrics and sample size, and interpreting results.

Open method

Sources

Putting A/B Testing in Its Place - NN/Gnngroup.com A/B testingoptimizely.com

C

3 visuals

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UX ResearchResearch methodLow

Card Sorting

Turns observations, needs, and patterns into a tangible result through preparing cards, choosing open or closed sorting, and refining the IA.

Open method

Sources

Card Sorting: Uncover Users' Mental Models - NN/Gnngroup.com

Visual wird geladen

Product DiscoveryResearch methodMedium

Concierge MVP

Turns customer problem, solution idea, and evidence into a tangible result by choosing target customers, delivering the outcome manually, and extracting productizable patterns.

Open method

Sources

Minimum Viable Product | Atlassianatlassian.com Minimum Viable Product | ProductPlanproductplan.com

Visual wird geladen

UX ResearchResearch methodMedium

Contextual Inquiry

Turns observations, needs, and patterns into a tangible result by clarifying the research question and context, recruiting participants, and synthesizing observations.

Open method

Sources

Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context - NN/Gnngroup.com

D

1 visuals

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UX ResearchResearch methodMedium

Diary Study

Turns observations, needs, and patterns into a tangible result by defining the research focus, creating the diary format and prompts, and analyzing patterns over time.

Open method

Sources

Diary Studies: Understanding Long-Term User Behavior and Experiences - NN/Gnngroup.com

F

2 visuals

Visual wird geladen

Product DiscoveryResearch methodMedium

Fake Door Test

Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.

Open method

Sources

Is Fake Door Testing Still Worth Doing in The Vibe-Coding Era?userpilot.com

Visual wird geladen

UX ResearchResearch methodLow

First-click Testing

Turns observations, needs, and patterns into a tangible result by defining a task, preparing a screen or wireframe, and adjusting design.

Open method

Sources

An intro to first-click testingoptimalworkshop.com

G

1 visuals

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MarketingResearch methodMedium

Growth Experiment

Turns hypotheses, target audience, channels, and measurement into a tangible result through defining the hypothesis, choosing audience and channel, and documenting learning.

Open method

Sources

A/B Testing | Optimizelyoptimizely.com

L

1 visuals

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Product DiscoveryResearch methodMedium

Landing Page Test

Turns customer problem, solution idea, and evidence into a tangible result by formulating the value proposition, creating the landing page, and evaluating messaging and offer.

Open method

Sources

40 best landing page examples of 2026 (for your swipe file)unbounce.com Framer Blog: 9 landing page best practices for 2025 (with real examples)framer.com

M

1 visuals

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Product DiscoveryResearch methodMedium

MVP Test Matrix

Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".

Open method

Sources

What is a Minimum Viable Product (MVP)? How to Get Startedatlassian.com Minimum viable product - Wikipediaen.wikipedia.org

O

2 visuals

Visual wird geladen

Product DiscoveryResearch methodMedium

Opportunity Interview

Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.

Open method

Sources

Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomesproducttalk.org

Visual wird geladen

Product DiscoveryResearch methodHigh

Outcome-Driven Innovation

Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.

Open method

Sources

Outcome-driven innovation - Wikipediaen.wikipedia.org

P

2 visuals

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Product DiscoveryResearch methodLow

Pretotyping

Turns a product idea into a market claim and tests demand with the smallest possible real-world setup before investing in a prototype.

Open method

Sources

Pretotyping.orgpretotyping.org

Visual wird geladen

Product DiscoveryResearch methodMedium

Problem Interview

Clarifies customer problems, solution ideas, and evidence by framing problem hypotheses, recruiting the target group, and assessing problem risk.

Open method

Sources

The Mom Test | Rob Fitzpatrickmomtestbook.com Interviewing Users | NN/gnngroup.com

R

1 visuals

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Product DiscoveryResearch methodMedium

Riskiest Assumption Test

Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".

Open method

Sources

Lean startup - Wikipediaen.wikipedia.org

S

3 visuals

Visual wird geladen

Product DiscoveryResearch methodLow

Smoke Test

Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and signal, building the minimal test, and deriving the decision.

Open method

Sources

Smoke testing (software) - Wikipediaen.wikipedia.org Prime Video: Smoke - Season 1primevideo.com

Visual wird geladen

Product DiscoveryResearch methodMedium

Solution Interview

Clarifies customer problems, solution ideas, and evidence by preparing a solution concept, recruiting target customers, and deriving risks and next tests.

Open method

Sources

Interviewing Users | NN/gnngroup.com User Interviews | IxDFixdf.org

Visual wird geladen

UX ResearchResearch methodMedium

Surveys

Turns observations, needs, and patterns into a tangible result by defining a research question, building a questionnaire, and analyzing results.

Open method

Sources

Writing Good Survey Questions: 10 Best Practices - NN/Gnngroup.com

T

1 visuals

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UX ResearchResearch methodMedium

Tree Testing

Turns observations, needs, and patterns into a tangible result by drafting the tree, writing tasks, and iterating labels and structure.

Open method

Sources

When to use tree testing | Optimal Help Centersupport.optimalworkshop.com

U

2 visuals

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UX ResearchResearch methodMedium

Usability Testing

Turns observations, needs, and patterns into a tangible result by selecting tasks, recruiting participants, and prioritizing fixes.

Open method

Sources

Usability (User) Testing 101 - NN/Gnngroup.com

Visual wird geladen

UX ResearchResearch methodLow

User Interviews

Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.

Open method

Sources

User Interviews 101 - NN/Gnngroup.com

W

1 visuals

Visual wird geladen

Product DiscoveryResearch methodHigh

Wizard of Oz Test

Turns customer problem, solution idea, and evidence into a tangible result by defining the critical experience, preparing the manual simulation, and evaluating behavior and effort.

Open method

Sources

The Wizard of Oz Method in UX | NN/gnngroup.com Wizard of Oz Prototypes | IxDFixdf.org