Purpose
The method helps clarify customer problem, solution idea, and evidence concretely. It separates problem, assumption, solution, and evidence. The result is captured as a landing page, conversion data, and a learning summary.
Product Discovery
Landing Page Test
Turns customer problem, solution idea, and evidence into a tangible result by formulating the value proposition, creating the landing page, and evaluating messaging and offer.
Does the formulated value proposition convert enough target-visitor traffic into leads to support the hypothesis?
MediumAsync1-5 Tage
How it works
The team follows the steps: formulate the value proposition, create the landing page, choose the target traffic, measure conversion, and evaluate messaging and offer. Each step is captured visibly. At the end, a landing page, conversion data, and a learning summary are available so decisions, tests, or actions can follow directly.
Visual orientation
Method sketch for a quick mental model.
Flow
- 1Formulate the value proposition
- 2Create the landing page
- 3Choose the target traffic
- 4Measure conversion
- 5Evaluate messaging and offer
The runsheet guides execution with 4 phases, timeboxes, 5 pitfalls, and clear stop criteria.
Open runsheetIdeal for
- Market Validation
- Messaging
- Startup Experiments
Not good for
- Complex B2B decisions without a sales context
- Usability detail tests
Deep dive
In detail
Landing Page Test follows a clear working logic: formulate the value proposition, create the landing page, choose the target traffic, measure conversion, and evaluate messaging and offer. This turns the method into a visible thinking process rather than only a conversation. Participants move step by step from raw material, observations, or options toward a shared structure. The result is a landing page, conversion data, and a learning summary that make decisions, learning, or further planning actionable.
Facilitation
Prepare a clear guiding question, the right information, and a visible workspace. Plan about 1-5 days with user traffic and use the format asynchronously. The method needs clear structure and preparation; short timeboxes, visible intermediate results, and a parking lot for open questions help.
Output artifacts
Landing PageConversion DataLearning Summary
Artifact templates
Landing Page Test Working TemplateCompact working template for Landing Page Test with context, input, output artifacts, and next step.markdown
Landing Page Test Working TemplateCompact working template for Landing Page Test with context, input, output artifacts, and next step.
markdownlanding-page-test-working-template.md
Compact working template for Landing Page Test with context, input, output artifacts, and next step.
Landing Page Test Working Template
Goal
Validates the offer, target audience, or message through a simple landing page.
Context
When and for what do we use this method?
Input
Which data, observations, decisions, or materials are available?
Execution
Short notes along the runsheet.
Output artifacts
- Landing Page:
- Conversion Data:
- Learning Summary:
Assumptions and open questions
- ...
Decision / Next step
Owner, date, and success signal.
When to choose differently
Short decision aid for existing alternatives.
Smoke Test
Statt Landing Page Test, wenn du mit Smoke Test Interesse mit minimalem Aufwand und klarer Botschaft validieren willst.
Similar methods
All methodsProduct Discovery
Pretotyping
Turns a product idea into a market claim and tests demand with the smallest possible real-world setup before investing in a prototype.
Product Discovery
Fake Door Test
Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.
Product Discovery
MVP Test Matrix
Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".
Product Discovery
Smoke Test
Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and signal, building the minimal test, and deriving the decision.
Statt Landing Page Test, wenn du mit Smoke Test Interesse mit minimalem Aufwand und klarer Botschaft validieren willst.
Product Discovery
Solution Interview
Clarifies customer problems, solution ideas, and evidence by preparing a solution concept, recruiting target customers, and deriving risks and next tests.
Product Discovery
Jobs to Be Done
Turns customer problems, solution ideas, and evidence into a tangible result by recruiting customers, asking for the switching story, and deriving opportunities.