Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.
Core question: How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min je Session
5-12
Run sheet · visual · session plan
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UX ResearchCategory: UX Research. Describes the method's domain of use.
Turns observations, needs, and patterns into a tangible result by defining a research question, building a questionnaire, and analyzing results.
Core question: Which patterns, frequencies or priorities appear in a sufficiently large target group?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
3-14 Tage
50+
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InnovationCategory: Innovation. Describes the method's domain of use.
Turns ideas, open questions, and testable next steps into a tangible result by performing empathy-based research, defining the problem, and testing and iterating with users.
Core question: Which real user problem is worth solving, and which solution idea survives a test with real users?
FrameworkMethod form: Framework. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
1 Tag bis mehrere Wochen
4-10
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Core question: Which desired outcomes are important and insufficiently fulfilled for which customer segments, and where is the largest quantitative innovation lever?
Research methodMethod form: Research method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.