Condenses conversations into themes, insights, and questions so needs and patterns become visible with evidence.
Core question: Which experiences, needs and motivations shape this situation, and what do we still need to learn?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30–60 min per interview
1 participant per interview
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Condenses research into solid profiles, needs, and scenarios so teams classify user groups consistently.
Core question: Which recurring needs and behaviors must decisions account for, and who is not represented by the current evidence?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Tage
Internes Team
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Collects answers in a scalable format and condenses them into results, charts, and segment insights.
Core question: What can this population reliably report that informs the stated decision?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
3-14 Tage
50+
Details
InnovationCategory: Innovation. Describes the method's domain of use.
Brings research, problem statement, prototype, and test learnings into a continuous learning loop.
Core question: Which real user problem is worth solving, and which solution idea survives a test with real users?
FrameworkMethod form: Framework. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
1 Tag bis mehrere Wochen
4-10
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Core question: Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?
Research methodMethod form: Research method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.