Reconstructs switching motives, progress, and desired outcomes so opportunities emerge from real customer situations.
Core question: What progress is the person trying to make in a particular circumstance, and which forces shape the decision?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Wochen
5-12 Interviews
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Compares jobs, pains, gains, and offering so real fit gaps in the value proposition become visible.
Core question: Which jobs, pains and gains matter to this segment, and how could our offer address them?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "collect outcomes from discovery", "define an importance scale", and "calculate and sort the score".
Core question: Which important user outcomes are currently underserved in the target segment?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.