methodatlas
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qualitative

3 methods with this tag.

Related topics
UX Research

User Interviews

Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.

Core question: How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?

Research methodLowWorkshop + async
30-60 min je Session
5-12

Run sheet · visual · session plan

UX Research

Empathy Mapping

Sorts user perspectives into say, think, do, and feel, separating observed facts from assumptions.

Core question: What does our user say, think, do, and feel, how do we know this, and where are our blind spots?

Analysis methodLowWorkshop
30-60 min
4-8

Run sheet · visual · session plan

UX Research

Affinity Diagramming

Turns observations, needs, and patterns into a tangible result through collecting notes, writing one idea per note card, and prioritizing implications.

Core question: What patterns, themes, and implications emerge when the raw notes are clustered by similarity?

Analysis methodLowWorkshop
45-90 min
3-10

Run sheet · visual · session plan