Condenses conversations into themes, insights, and questions so needs and patterns become visible with evidence.
Core question: Which experiences, needs and motivations shape this situation, and what do we still need to learn?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30–60 min per interview
1 participant per interview
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Sorts user perspectives into say, think, do, and feel, separating observed facts from assumptions.
Core question: What does this user type say, think, do, and feel, what is evidenced, and which assumption needs testing?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
30–60 min
4-8
Details
UX ResearchCategory: UX Research. Describes the method's domain of use.
Clusters notes into themes, statements, and opportunities, translating raw material into clear implications.
Core question: What patterns emerge from individual notes, which outliers matter, and what question follows?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.