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Selected:Jobs to Be Done
| Criterion |  Product Discovery Jobs to Be Done |
|---|---|
Purpose | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexity | Medium |
Time | 1-3 Wochen |
Participants | 5-12 Interviews |
Format | Workshop + async |
Output | Job Stories, Outcome Statements, Opportunity List |
Tags | CustomerOutcomesNeeds |
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