methodatlas
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synthesis

3 methods with this tag.

Related topics
UX Research

Personas

Turns observations, needs, and patterns into a tangible result by synthesizing research, finding segments and patterns, and using them in decisions.

Core question: Which distinct user groups with different needs, goals, and behaviors can be derived from research, and which of them drive design decisions?

Analysis methodMediumWorkshop + async
1-3 Tage
Internes Team

Run sheet · visual · session plan

UX Research

Empathy Mapping

Sorts user perspectives into say, think, do, and feel, separating observed facts from assumptions.

Core question: What does our user say, think, do, and feel, how do we know this, and where are our blind spots?

Analysis methodLowWorkshop
30-60 min
4-8

Run sheet · visual · session plan

UX Research

Affinity Diagramming

Turns observations, needs, and patterns into a tangible result through collecting notes, writing one idea per note card, and prioritizing implications.

Core question: What patterns, themes, and implications emerge when the raw notes are clustered by similarity?

Analysis methodLowWorkshop
45-90 min
3-10

Run sheet · visual · session plan