quantitative

Turns observations, needs, and patterns into a tangible result by defining a research question, building a questionnaire, and analyzing results.

Core question: Which patterns, frequencies or priorities appear in a sufficiently large target group?

3-14 Tage

50+

Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.

Core question: Which desired outcomes are important and insufficiently fulfilled for which customer segments, and where is the largest quantitative innovation lever?

Mehrere Wochen

2-6 Researcher und Sample