Innovation

Arranges business building blocks, assumptions, and hypotheses so model variants become more clearly comparable.

Core question: How does this business model create, deliver and capture value, and which assumption could challenge it first?

• 1-2 h
• 2-8

Brings problem space, prototype, and test findings together in a few days, enabling a well-founded decision.

Core question: Can a prototype test the riskiest assumption with target users?

• 4-5 Tage
• 5-8

Brings research, problem statement, prototype, and test learnings into a continuous learning loop.

Core question: Which real user problem is worth solving, and which solution idea survives a test with real users?

• 1 Tag bis mehrere Wochen
• 4-10

Varies a starting idea across seven targeted change questions and condenses approaches into a concept shortlist.

Core question: How can seven distinct directions of change improve this existing solution?

• 30-60 min
• 2-10

Combines dimensions and variants in a morphological box to find unusual solution combinations.

Core question: Which internally consistent configurations emerge from the complete parameter space?

• 1-3 h
• 2-8

Clarifies ideas, open questions, and testable next steps by framing the contradiction, identifying improving and worsening factors, and checking feasibility.

Core question: How can we improve one property without sacrificing the other required property?

• 1-4 h
• 2-8

Clarifies starting point, opportunities, and strategic options by defining the competitive factors, drawing the current value curve, and testing a new value curve.

Core question: Which factors should we eliminate, reduce, raise or create to produce a distinctly different value curve?

• 2-4 h
• 3-10

Makes trade-off conflicts explicit, abstracts them into solution principles, and condenses testable concepts from them.

Core question: Which parameter should improve, which one worsens as a result, and how can the underlying physical demand be separated without compromise?

• 60-120 min
• 2-8

Alternating divergent and convergent phases keep problem framing and solution design visibly separated for product work.

Core question: Which problem matters to whom, and which tested solution addresses it effectively?

• Wochen bis Monate
• 3-12

Structures current business, emerging growth fields, and future options across three horizons so portfolio decisions can balance today, tomorrow, and later.

Core question: How do we allocate attention and resources across current performance, emerging growth, and future options?

• Halbtags-Workshop, dann iterativ
• 3-12

Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.

Core question: Which outcomes in the customer job are important, poorly satisfied, and strategically attractive?

• Mehrere Wochen
• 2-6 researchers plus sample