Creativity

Opens the idea space, bundles contributions into theme clusters, and condenses them into a shortlist for the next step.

Core question: Which ideas could address the defined challenge?

• 30-60 min
• 4-12

Varies a starting idea across seven targeted change questions and condenses approaches into a concept shortlist.

Core question: How can seven distinct directions of change improve this existing solution?

• 30-60 min
• 2-10

Expands a core question into topic fields, filters out patterns, and condenses interesting paths into a shortlist.

Core question: Which 64 concrete ideas emerge when we fully expand eight main themes?

• 45-90 min
• 3-10

Combines dimensions and variants in a morphological box to find unusual solution combinations.

Core question: Which internally consistent configurations emerge from the complete parameter space?

• 1-3 h
• 2-8

Deliberately flips the question toward the negative to expose risk themes and derive solid solution ideas from them.

Core question: How could we worsen the problem and what does that teach us about solving it?

• 30-60 min
• 3-12

Deliberately collects bad ideas, reverses their mechanics, and turns them into usable approaches.

Core question: Which deliberately bad idea reveals a useful design assumption?

• 20-45 min
• 3-12

Ensures participation in turn, produces a broad idea list, and then leads it into clusters and a shortlist.

Core question: Which different ideas emerge when everyone receives an equal turn?

• 20-45 min
• 4-10

Clarifies ideas, open questions, and testable next steps by framing the contradiction, identifying improving and worsening factors, and checking feasibility.

Core question: How can we improve one property without sacrificing the other required property?

• 1-4 h
• 2-8

Invented roles shift perspective during ideation and surface options that the normal team viewpoint would miss.

Core question: Which options become visible when we view the problem from other evidenced roles?

• 30-60 min
• 3-12