Compares jobs, pains, gains, and offering so real fit gaps in the value proposition become visible.
Core question: Which jobs, pains and gains matter to this segment, and how could our offer address them?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Arranges business building blocks, assumptions, and hypotheses so model variants become more clearly comparable.
Core question: How does this business model create, deliver and capture value, and which assumption could challenge it first?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the competitive factors, drawing the current value curve, and testing a new value curve.
Core question: Which factors should we eliminate, reduce, raise or create to produce a distinctly different value curve?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.