Turns target groups, value, goals, and priorities into a tangible result by defining the segment, collecting jobs, pains, and gains, and sharpening the proposition.
Core question: How exactly do the segment's pains, gains, and jobs fit the provider's products, pain relievers, and gain creators, and where is the gap?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Run sheet · visual · session plan
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Turns starting assumptions, opportunities, and strategic options into a tangible result by defining scope, filling the nine blocks, and developing alternatives.
Core question: How does the business model create, deliver, and capture value, and which assumptions should be checked first?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Run sheet · visual · session plan
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the competitive factors, drawing the current value curve, and testing a new value curve.
Core question: Which competitive factors can we reduce or eliminate, which can we raise or create, in order to build a distinct value curve?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.