Condenses target group, problem, value proposition, and core assumptions into a lean picture for early product bets.
Core question: Which assumptions about problem, segment, solution, and economics must we test next?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
1-6
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Arranges business building blocks, assumptions, and hypotheses so model variants become more clearly comparable.
Core question: How does this business model create, deliver and capture value, and which assumption could challenge it first?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Moves the current situation, opportunities, and strategic options toward a concrete result through "explain the nine-activity template", "describe primary activities", and "derive levers and weaknesses".
Core question: Which activities and linkages drive cost or differentiation, and where is change worthwhile?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
Half day
3-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Moves the current situation, opportunities, and strategic options toward a concrete result through "place the Business Model Canvas at the center", "define two to three scenarios", and "derive actions per scenario".
Core question: Which parts of the business model fail first under a plausible stressor?
Decision methodMethod form: Decision method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
Half day
3-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Moves the current situation, opportunities, and strategic options toward a concrete result through "collect resources and capabilities", "answer question V for each resource", and "derive strategic actions".
Core question: Which resource can sustain what advantage, and what organisation is still missing?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.