Analyzes conversion and drop-offs along the funnel and condenses the findings into optimization hypotheses.
Core question: At which step and for which cohort does the transition rate fall most?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
1-5
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Tests value proposition and offering through a landing page, so conversion data supports early product decisions.
Core question: Which variant produces the predefined action more often for the same audience?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Details
GrowthCategory: Growth. Describes the method's domain of use.
Maps a recurring growth loop, marks friction points, and derives reinforcing levers.
Core question: Which repeatable sequence of a few components creates customer value, pushes each next step, and gains measurable momentum through consistent turns?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.