Turns funnel behavior, user behavior, and experiments into a tangible result through mapping customer value, collecting candidate metrics, and deriving input metrics.
Core question: Which one metric reflects the value the product creates for users and correlates with sustainable growth?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
3-8
Run sheet · visual · session plan
Details
GrowthCategory: Growth. Describes the method's domain of use.
Turns funnel, user behavior, and experiments into a tangible result by clarifying the growth goal and audience, sketching the flywheel loop, and prioritizing experiments or improvements.
Core question: Which friction points are slowing the loop most today, and which two to three levers would make the next cycle more likely?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
60-120 min
3-8
Run sheet · visual · session plan
Details
GrowthCategory: Growth. Describes the method's domain of use.
Models trigger, action, variable reward, and investment loops to understand and design repeat usage responsibly.
Core question: Which hooked loop combines trigger, action, variable reward, and investment so user habits form that genuinely help users without creating manipulation?
FrameworkMethod form: Framework. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.