Compares internal strengths and weaknesses with external opportunities and threats, deriving option paths from it.
Core question: Which internal capabilities and external conditions shape our next strategic decision?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
3-12
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the scope and market, gathering factors by category, and formulating strategic questions.
Core question: Which external forces will change our decision space most within the chosen horizon?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
2-10
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the industry scope, analyzing the five forces, and formulating strategic options.
Core question: Which industry forces determine profitability, and where can we position effectively?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
2-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining products and markets, collecting growth options, and choosing focus options.
Core question: Which product-market direction offers viable growth with explicit risk and suitable capabilities?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.