Turns the current situation, opportunities, and strategic options into a tangible result through defining scope, collecting strengths and weaknesses, and defining actions.
Core question: Which internal strengths and weaknesses meet which external opportunities and threats, and which action logic follows from that?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
3-12
Run sheet · visual · session plan
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the scope and market, gathering factors by category, and formulating strategic questions.
Core question: Which external factors shape the market over the time horizon, and what strategic questions arise from their impact and uncertainty?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
2-10
Run sheet · visual · session plan
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the industry scope, analyzing the five forces, and formulating strategic options.
Core question: How structurally attractive is this market, and which force most strongly limits long-term profitability?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 h
2-8
Run sheet · visual · session plan
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining products and markets, collecting growth options, and choosing focus options.
Core question: Which mix of market penetration, market development, product development, and diversification fits the growth target and risk capacity?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.