Connects target group, channel, and hypothesis with a measurement signal, turning campaigns into checkable learning steps.
Core question: Which uncertain growth assumption will we test, and what result changes our next decision?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Wochen
1-6
Details
GrowthCategory: Growth. Describes the method's domain of use.
Sharpens why, how, and what into a message that holds messaging notes and a positioning draft together.
Core question: Which Why becomes credible through our How principles and What?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
1-8
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Tests value proposition and offering through a landing page, so conversion data supports early product decisions.
Core question: Which variant produces the predefined action more often for the same audience?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.