Turns hypotheses, target audience, channels, and measurement into a tangible result through defining the hypothesis, choosing audience and channel, and documenting learning.
Core question: What is the smallest intervention at the bottleneck that produces an interpretable learning result for the hypothesis within one week?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Wochen
1-6
Run sheet · visual · session plan
Details
MarketingCategory: Marketing. Describes the method's domain of use.
Turns hypothesis, audience, channel, and measurement into a tangible result by defining Why, describing How principles, and aligning communication.
Core question: Why does this organization or initiative exist, how does it pursue this purpose, and what concrete offer follows from it?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
1-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problem, solution idea, and evidence into a tangible result by formulating the value proposition, creating the landing page, and evaluating messaging and offer.
Core question: Does the formulated value proposition convert enough target-visitor traffic into leads to support the hypothesis?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.