Turns observations, needs, and patterns into a tangible result by selecting a journey, mapping phases, and prioritizing opportunities.
Core question: How does the selected persona experience the end-to-end journey, where does friction or frustration occur, and what opportunities emerge from these gaps?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
2-4 h
4-10
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problem, solution idea, and evidence into a tangible result by choosing target customers, delivering the outcome manually, and extracting productizable patterns.
Core question: Does the manually delivered service actually give customers the promised value, and which service elements can later be productized?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-4 Wochen
3-10 Kunden
Run sheet · visual · session plan
Details
Team DesignCategory: Team Design. Describes the method's domain of use.
Moves team boundaries, interfaces, and collaboration toward a concrete result through "provide the template", "clarify responsibilities and non-responsibilities", and "anchor it visibly in the wiki".
Core question: What does our team offer other teams as service, how do they interact with us, and what can they expect?
Operating practiceMethod form: Operating practice. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.