Turns funnel performance, user behavior, and experiments into a tangible result through defining the hypothesis, planning metrics and sample size, and interpreting results.
Core question: Does the variant deliver a statistically significant effect on the success metric without degrading the counter-metric?
Research methodMethod form: Research method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-4 Wochen
1-6
Run sheet · visual · session plan
Details
OperationsCategory: Operations. Describes the method's domain of use.
Turns workflows, data, causes, and improvements into a tangible result by planning the problem and goal, applying a small change, and either standardizing or starting the next cycle.
Core question: Which hypothesis do we test in the next cycle, which metrics determine success, and which adjustment follows from the evaluation?
Process modelMethod form: Process model. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1 h bis mehrere Wochen
1-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problems, solution ideas, and evidence into a tangible result through collecting assumptions, rating importance, and planning tests.
Core question: Which assumptions do we need to validate first because they are both critical to the initiative and uncertain?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-60 min
2-8
Run sheet · visual · session plan
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Moves target group, value, goals, and priorities toward a concrete result through "name the main metric", "collect possible unintended side effects", and "use counter metrics alongside the main metric in reviews".
Core question: What undesirable side effect would increasing the top metric cause, and how can we detect it early?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
2-6
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "clarify the learning goal and the assumption to test", "formulate the hypothesis as an if-then statement", and "define the decision rule after the test".
Core question: Which assumption are we testing with which experiment, at what threshold is the hypothesis confirmed, and what decision follows from the result?
CanvasMethod form: Canvas. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
1-5
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and target signal, shaping the fake door, and deciding what to learn next.
Core question: Does the measured demand at the fake-door entry clearly confirm the demand hypothesis above the predefined success threshold?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Run sheet · visual · session plan
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Connects goals, ideas, step projects, and tasks so product planning stays outcome-oriented and adaptive.
Core question: Which Goals will the team achieve in 12 months, which prioritized Ideas should it test next, and how do these move into deliverable Step-Projects?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
Wochen bis Monate je Goal
3-10
Run sheet · visual · session plan
Details
MarketingCategory: Marketing. Describes the method's domain of use.
Turns hypotheses, target audience, channels, and measurement into a tangible result through defining the hypothesis, choosing audience and channel, and documenting learning.
Core question: What is the smallest intervention at the bottleneck that produces an interpretable learning result for the hypothesis within one week?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Wochen
1-6
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "take over the hypothesis list", "define the risk scale", and "select the top hypotheses for the next tests".
Core question: Which hypotheses combine high risk, low evidence, and low testing effort, and which of them should be tested in the next iterations?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
60-90 min
3-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "list assumptions", "map assumptions to dimensions", and "derive the test plan".
Core question: Which test format best fits each assumption, and which mix of formats tests the open assumption pipeline most efficiently?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
45-75 min
2-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problems, solution ideas, and evidence into a tangible result by setting outcomes, collecting opportunities, and updating learning status.
Core question: Which opportunity should the team address next with which solution, and which experiment provides the next learning signal?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup, laufend
2-6
Run sheet · visual · session plan
Details
GrowthCategory: Growth. Describes the method's domain of use.
Turns funnel behavior and experiments into a tangible result through defining funnel stages, selecting metrics per stage, and planning experiments.
Core question: Which metric represents each AARRR stage, where is the largest leverage at the bottleneck, and which experiments address it?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup, laufend
2-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "collect assumptions explicitly", "rate uncertainty and leverage for each assumption", and "decide to pivot, persevere, or stop".
Core question: Which assumption, if false, would endanger the initiative most, and what is the smallest possible test to examine this in 1-2 weeks?
Research methodMethod form: Research method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 Wochen pro Iteration
2-6
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problem, solution idea, and evidence into a tangible result by defining the hypothesis and signal, building the minimal test, and deriving the decision.
Core question: Does the minimally visible offer produce a clear interest signal above the predefined threshold?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.AsyncFormat: async. Shows whether the method works in a workshop, asynchronously, or both.
1-5 Tage
Nutzertraffic
Run sheet · visual · session plan
Details
AgileCategory: Agile. Describes the method's domain of use.
Turns backlog, sprint work, and team flow into a tangible result by explaining five categories, collecting inputs, and formulating experiments.
Core question: Which practices does the team keep exactly as they are, reduce, strengthen, start anew, and stop completely?
Facilitation methodMethod form: Facilitation method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.