Turns customer value, goals, and priorities into a tangible result through defining objectives, setting key results, and running review and adjustment.
Core question: Which three to five measurable outcomes will the team deliver next quarter, and how can success be recognized objectively?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup
2-20
Run sheet · visual · session plan
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Turns target group, value, goals, and priorities into a tangible result by setting the goal, identifying actors, and choosing the smallest meaningful next steps.
Core question: Which actors must change behavior for the business goal to be reached, and which actions support that?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
3-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problems, solution ideas, and evidence into a tangible result by recruiting customers, asking for the switching story, and deriving opportunities.
Core question: What concrete job were switchers trying to get done, and which four forces led them to the current product?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-3 Wochen
5-12 Interviews
Run sheet · visual · session plan
Details
Systems ThinkingCategory: Systems Thinking. Describes the method's domain of use.
Clarifies connections, patterns, and leverage points by articulating long-term impact, working backward from outcomes, and defining measurement points and risks.
Core question: How do the planned activities lead through outputs and outcomes to long-term impact, and which assumptions and risks do we need to test and measure?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
2-6 h
4-12
Run sheet · visual · session plan
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Connects goals, ideas, step projects, and tasks so product planning stays outcome-oriented and adaptive.
Core question: Which Goals will the team achieve in 12 months, which prioritized Ideas should it test next, and how do these move into deliverable Step-Projects?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
Wochen bis Monate je Goal
3-10
Run sheet · visual · session plan
Details
Decision MakingCategory: Decision Making. Describes the method's domain of use.
Turns options, criteria, and risks into a tangible result by naming an initiative, defining desired impact, and selecting the next smallest step.
Core question: Is this initiative worth starting now, and if so what is the smallest next step?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
20-45 min
1-6
Run sheet · visual · session plan
Details
UX DesignCategory: UX Design. Describes the method's domain of use.
Aligns business problem, users, outcomes, solution ideas, hypotheses, and experiments on one lightweight canvas.
Core question: Which testable hypothesis links business problem, desired outcomes, users, solution idea, and critical assumptions so that the next experiment is clear?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
2-3 h
3-8
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Moves customer problem, solution idea, and evidence toward a concrete result through "collect outcomes from discovery", "define an importance scale", and "calculate and sort the score".
Core question: Which outcomes are important to target users and currently poorly satisfied, and where does genuine innovation potential exist?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
60-120 min
3-6
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Turns customer problems, solution ideas, and evidence into a tangible result by setting outcomes, collecting opportunities, and updating learning status.
Core question: Which opportunity should the team address next with which solution, and which experiment provides the next learning signal?
Mapping toolMethod form: Mapping tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h Setup, laufend
2-6
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Core question: Which desired outcomes are important and insufficiently fulfilled for which customer segments, and where is the largest quantitative innovation lever?
Research methodMethod form: Research method. Describes how this method is used in practice.HighComplexity: high. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
Mehrere Wochen
2-6 Researcher und Sample
Run sheet · visual · session plan
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Uses a recurring learning loop to connect direction, current condition, target condition, and the next smallest experiment.
Core question: Which Target Condition does the team want to reach in 1-2 weeks, and which smallest next step moves us there or lets us see where the obstacle is?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.