Method Catalog
Decide faster which method fits right now.
288 Methods20 Categories12 Method forms
Favorites
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
288 Methods20 Categories12 Method forms
Favorites are stored locally in the browser and appear through the favorites filter in the catalog.
Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.
Core question: How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?
Turns customer problems, solution ideas, and evidence into a tangible result by recruiting customers, asking for the switching story, and deriving opportunities.
Core question: What concrete job were switchers trying to get done, and which four forces led them to the current product?
Turns user actions, touchpoints, and product details into a tangible result by selecting a persona or customer group, defining journey phases, and deriving opportunities and actions.
Core question: How does the persona experience the journey end-to-end, at which touchpoints, with which emotions, and where are concrete improvement opportunities?
Turns customer problems, solution ideas, and evidence into a tangible result by collecting features, asking functional and dysfunctional questions, and deriving roadmap decisions.
Core question: Which of the proposed features are must-have basics, performance drivers, or delighters, and which are irrelevant or even blocking?
Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Core question: Which situations, blockers, and coping strategies indicate whether the opportunity hypothesis is real and relevant for the target group?