Compares internal strengths and weaknesses with external opportunities and threats, deriving option paths from it.
Core question: Which internal capabilities and external conditions shape our next strategic decision?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
3-12
Details
GrowthCategory: Growth. Describes the method's domain of use.
Sharpens why, how, and what into a message that holds messaging notes and a positioning draft together.
Core question: Which Why becomes credible through our How principles and What?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
1-8
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the competitive factors, drawing the current value curve, and testing a new value curve.
Core question: Which factors should we eliminate, reduce, raise or create to produce a distinctly different value curve?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.