Turns the current situation, opportunities, and strategic options into a tangible result through defining scope, collecting strengths and weaknesses, and defining actions.
Core question: Which internal strengths and weaknesses meet which external opportunities and threats, and which action logic follows from that?
Analysis methodMethod form: Analysis method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
3-12
Run sheet · visual · session plan
Details
MarketingCategory: Marketing. Describes the method's domain of use.
Turns hypothesis, audience, channel, and measurement into a tangible result by defining Why, describing How principles, and aligning communication.
Core question: Why does this organization or initiative exist, how does it pursue this purpose, and what concrete offer follows from it?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
1-8
Run sheet · visual · session plan
Details
Business StrategyCategory: Business Strategy. Describes the method's domain of use.
Clarifies starting point, opportunities, and strategic options by defining the competitive factors, drawing the current value curve, and testing a new value curve.
Core question: Which competitive factors can we reduce or eliminate, which can we raise or create, in order to build a distinct value curve?
CanvasMethod form: Canvas. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.