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Selected:Customer Journey Mapping
| Criterion |  UX Research Customer Journey Mapping |
|---|---|
Purpose | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexity | Medium |
Time | 2-4 h |
Participants | 4-10 |
Format | Workshop |
Output | Journey Map, Pain-point List, Opportunity Backlog |
Tags | JourneyServiceService design |
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