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Selected:Customer Journey Mapping
| Criterion | UX Research Customer Journey Mapping |
|---|---|
Purpose | The method helps clarify observations, needs, and patterns concretely. It groups observations into patterns, questions, and decisions. The result is captured as a journey map, pain-point list, and opportunity backlog. |
Complexity | Medium |
Time | 2-4 h |
Participants | 4-10 |
Format | Workshop |
Output | Journey Map, Pain-point List, Opportunity Backlog |
Tags | experiencejourneyservicetouchpoints |