Build Measure Learn cycles turn risky assumptions into experiments that support persevere, pivot, or stop decisions.
Core question: What smallest experiment creates decision-ready learning about the riskiest assumption?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
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Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
Tests a market claim with the smallest fitting precursor and makes real interest measurable.
Core question: Does the target audience show real behaviour for this idea before we build it?
Research methodMethod form: Research method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.