methodatlas
Playbook

Plan Stakeholder and Change

Move from an unclear stakeholder landscape to influence strategy, communication, and adoption actions.

Outcome

A stakeholder and communication plan with priorities, risks, and next touchpoints.

At the end you have

Stakeholder MapPower Interest GridSalience MapCommunication Plan

Decision point

You can decide which stakeholders should be actively involved, informed, or closely supported.

Next step

Execute the communication plan, monitor resistance, and update stakeholder strategy regularly.

Ideal for

  • Transformations
  • cross-organizational initiatives
  • politically complex programs

Not good for

  • small team decisions
  • purely technical individual work
Preparation

What should be clear before you start

Roles

  • Change or program owner
  • product or initiative lead
  • representatives of key stakeholder groups

Inputs

  • initiative goals and change scope
  • known stakeholders and political tensions
  • communication channels and existing messages

Setup

  • Clarify sphere of influence
  • Collect stakeholder list in advance
  • Prepare communication rhythm and owners
Flow

Method path

0 methods
    Completion criteria
    Templates

    Artifacts for this playbook

    Artifacts stay collapsed until you actually need them.

    TemplateShow template

    Communication Plan Working Template

    Compact working template for Communication Plan with context, input, output artifacts, and next step.

    # Communication Plan Working Matrix

| Element | Description | Rating | Evidence | Owner | Next step |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |

## Output artifacts
- Communication Plan:
- Channel Matrix:
- Message Cadence:

## Decision or recommendation

What consequence follows from the matrix?