Move from a vague product idea to a clear target group, problem hypotheses, and first learning steps.
A prioritized learning plan with target group, opportunity, assumptions, and first test.
You can decide which opportunity should be learned about or tested first and which solution ideas are not yet ready for delivery.
Run the test, evaluate evidence, and then update the opportunity, assumptions, or solution hypothesis.
Artifacts stay collapsed until you actually need them.
Worksheet for problem, target audience, impact, and decision context.
# Problem Frame
## Problem statement
For whom is which problem relevant in which context?
## Affected audience
Who experiences the problem, how often, and how do we notice it?
## Evidence
Which data, observations, or examples support the problem?
## Impact
Which costs, risks, or missed opportunities arise?
## Non-goals
What are we deliberately not solving?
## Next learning question
What do we need to find out next?Structure for outcome, opportunities, solutions, and experiments.
Outcome
- Measurable result:
Opportunities
- Opportunity 1:
- Opportunity 2:
- Opportunity 3:
Solutions
- Solution idea per opportunity:
Experiments
- Test:
- Success criterion:
- Owner:
- Date:Checklist for critical assumptions by risk and knowledge level.
- [ ] Formulate assumption as a testable statement
- [ ] Assess risk
- [ ] Assess level of knowledge
- [ ] Add data source or test idea
- [ ] Mark riskiest assumption
- [ ] Define success criterion
- [ ] Set owner and dateShort plan for hypothesis, test design, success criteria, and decision.
# Experiment Plan
## Hypothesis
We believe that ...
## Target audience
Who are we testing for?
## Test design
What exactly will participants or users do?
## Success criterion
We count the test as positive if ...
## Risks and limits
What can the test not prove?
## Decision afterward
If positive: ...
If negative: ...
## Owner and date
...