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| Criterion |  UX Research User Interviews |  UX Design Customer Journey Canvas |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min per interview | 1-3 h |
Participantsdifferent | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tags1 shared | QualitativeResearchCustomerDiscovery | JourneyCustomerService designCanvas |
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