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| Criterion |  Product Discovery Kano Model |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Tage | 1-2 h |
Participantsdifferent | 10-50 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | SatisfactionPrioritizationCustomer | StrategyAnalysisOptions |
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