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Selected:TOWS Matrix
Criterion
Business Strategy
TOWS Matrix
Purpose
The method helps clarify the starting position, opportunities, and strategic options in a concrete way. It compares strengths, risks, market logic, and action options. The result is captured as a TOWS matrix, strategic options, and priority actions.
Complexity
Medium
Time
1-2 h
Participants
3-10
Format
Workshop
Output
TOWS Matrix, Strategic Options, Priority Actions
Tags
strategyswotoptions
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