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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Jobs to Be Done |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 1-3 Wochen |
Participantsdifferent | 4-10 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | JourneyServiceService design | CustomerOutcomesNeeds |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
