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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 30-60 min je Interview |
Participantsdifferent | 3-10 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | JourneyCustomerService designCanvas | DiscoveryInterviewsOpportunityCustomer |
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