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| Criterion |  UX Research Contextual Inquiry |  Product Discovery Jobs to Be Done |
|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium |
Timesame | 1-3 Wochen | 1-3 Wochen |
Participantsdifferent | 4-12 Beobachtungen | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | UX researchObservationContext | CustomerOutcomesNeeds |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
