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| Criterion | ![]() UX Research Contextual Inquiry | ![]() UX Design Customer Journey Canvas |
|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 h |
Participantsdifferent | 4-12 Beobachtungen | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | UX researchObservationContext | JourneyCustomerService designCanvas |
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Methods with strong topical overlap with the current selection, not yet in the comparison.





