methodatlas
Playbook

Plan and Evaluate UX Research

Move from unclear research questions to reliable qualitative insights and next decisions.

Outcome

A research summary with research question, interview or observation data, clusters, insights, and next learning steps.

At the end you have

Research FrameInterview NotesTheme ClustersPersona Profiles

Decision point

You can decide which user needs and problems are relevant for the next product decision.

Next step

Review insights with stakeholders and derive next product decisions, tests, or research questions.

Ideal for

  • Early product and service questions
  • Discovery with user contact
  • Teams without clear problem understanding

Not good for

  • Purely quantitative market validation
  • already decided implementation without learning needs
Preparation

What should be clear before you start

Roles

  • UX research or design
  • Product owners
  • Team members with customer or domain knowledge

Inputs

  • research question or product uncertainty
  • target group hypothesis
  • access to users or equivalent evidence

Setup

  • Bound the research scope
  • Prepare interview or observation guide
  • Define analysis format in advance
Flow

Method path

0 methods
    Completion criteria
    Templates

    Artifacts for this playbook

    Artifacts stay collapsed until you actually need them.

    MarkdownShow template

    Problem Frame

    Worksheet for problem, target audience, impact, and decision context.

    # Problem Frame

## Problem statement

For whom is which problem relevant in which context?

## Affected audience

Who experiences the problem, how often, and how do we notice it?

## Evidence

Which data, observations, or examples support the problem?

## Impact

Which costs, risks, or missed opportunities arise?

## Non-goals

What are we deliberately not solving?

## Next learning question

What do we need to find out next?