methodatlas
Playbook

Develop and Select Ideas

Move from a stuck solution view through an expanded solution space to a prioritized selection of ideas.

Steps4 methods
Time2-3 days
FormatWorkshop
Outcome

An expanded solution space with concrete idea sketches and a selection prioritized by impact.

At the end you have

SCAMPER idea list8 sketchesMorphological matrixICE ranking

Decision point

You can decide which ideas are pursued further and with what priority.

Next step

Carry the highest-scoring ideas into discovery as assumptions or experiments.

Ideal for

  • Stuck or exhausted search for a solution
  • Need for a broader solution space before a decision
  • Innovation workshops with a subsequent prioritization

Not good for

  • Situations with an already validated, single solution
  • Pure implementation planning without an open solution question
Preparation

What should be clear before you start

Roles

  • Product or design owner
  • Cross-functional team

Inputs

  • A concrete starting solution or starting problem
  • Drawing material or a digital whiteboard

Setup

  • Plan enough time for four consecutive creative steps
  • Clarify ICE scoring criteria upfront
Flow

Method path

4 methods
  1. 1InnovationSCAMPER idea list

    SCAMPER

    How can seven distinct directions of change improve this existing solution?

    Why this step?

    SCAMPER breaks up the most obvious solution and systematically produces new variants instead of random ideas.

    The most promising variants are then made visible as concrete sketches.

    Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
  2. 2Innovation8 sketches per participant

    Crazy 8s

    What different visual directions could address the focused design challenge?

    Why this step?

    Crazy 8s forces fast concretization and prevents ideas from staying abstract.

    The individual sketches provide the building blocks that are systematically combined next.

    Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
  3. 3InnovationMorphological matrix

    Morphological Analysis

    Which internally consistent configurations emerge from the complete parameter space?

    Why this step?

    Morphological analysis uncovers combinations that free-form ideation would otherwise miss.

    The matrix produces concrete, comparable idea candidates for prioritization.

    Paper illustration of the Morphological Analysis working structure.
  4. 4Product StrategyICE ranking

    ICE Scoring

    Which idea offers relatively high impact with strong evidence and reasonable effort?

    Why this step?

    ICE scoring makes the selection traceable and prevents the loudest idea from winning over the most effective one.

    The highest-scoring ideas become concrete next discovery or implementation steps.

    Paper illustration of ICE Scoring with its method-specific working model.
Completion criteria
Templates

Artifacts for this playbook

Artifacts stay collapsed until you actually need them.

MarkdownShow template

SCAMPER: Worksheet

Prepare the whole flow or one selected phase with real inputs.

# SCAMPER: Worksheet

## Question
To be confirmed

## Desired outcome
To be confirmed

## Scope
Complete SCAMPER pass
Time: 30–60 minutes

Complete this worksheet on paper or in your own document during the work.

## Preparation for this scope

### Method setup
- **Materials:** SCAMPER matrix, cards, pens, a description or model of the current solution and a timer.
- **Roles:** Facilitator, two to ten people with usage, domain or delivery perspectives; one person documents.
- **Advance information:** Gather the current flow, relevant user signals, technical or regulatory constraints and known variants.
- **Overall time needed:** 30–60 minutes
- **Setup:** Prepare seven operator rows and keep the starting object visible. Park evaluation until the ideation pass is complete.

### Prepare for the work steps

#### Baseline: Define the object and aim
- Existing solution
- Observed problem or aim

#### Operators: Apply seven change operators
- SCAMPER brief
- Seven operator questions

#### Concepts: Combine variations into concepts
- Variation pool
- Aim and constraints

#### Test: Select and test a concept
- Concept cards
- Selection criteria and available means


## SCAMPER

| Operator | Your variations | Expected benefit and critical check |
| --- | --- | --- |
| S · Substitute |   |   |
| C · Combine |   |   |
| A · Adapt |   |   |
| M · Modify |   |   |
| P · Put to another use |   |   |
| E · Eliminate |   |   |
| R · Reverse / Rearrange |   |   |

- **S · Substitute:** Which component can be replaced by something better?
- **C · Combine:** Which elements create more value together?
- **A · Adapt:** Which proven solution from another context fits here?
- **M · Modify:** What can be enlarged, reduced or reweighted?
- **P · Put to another use:** What additional use can an existing component serve?
- **E · Eliminate:** What can disappear without loss?
- **R · Reverse / Rearrange:** Which sequence or relationship can be reversed?

Capture several variations and their expected benefit per operator; cluster and select afterward.

[Bob Eberle · SCAMPER](https://www.creativeeducationfoundation.org/product/scamper/)


## Baseline: Define the object and aim
Expected artifact: SCAMPER brief

Object · user · aim · constraints

Entry:

...

- [ ] Is it clear which concrete component may be varied?

## Operators: Apply seven change operators
Expected artifact: Variation pool

S · C · A · M · P · E · R

Entry:

...

- [ ] Does every operator produce at least one distinct variation?

## Concepts: Combine variations into concepts
Expected artifact: Concept cards

Combination · benefit · assumption

Entry:

...

- [ ] Is each concept more than a renamed single idea?

## Test: Select and test a concept
Expected artifact: Test assignment

Concept · assumption · test · signal · owner

Entry:

...

- [ ] Does the test examine the critical assumption rather than merely implement?

## Open questions and next steps

...

Method guide: https://methodatlas.meierhoff-systems.de/en/methods/scamper/run-sheet
MarkdownShow template

Crazy 8s: Worksheet

Prepare a short team exercise with eight minutes of individual work and a follow-up selection.

# Crazy 8s: Worksheet

## Question
To be confirmed

## Desired outcome
To be confirmed

## Scope
One Crazy 8s team exercise
Time: About 30–45 minutes, including framing, exactly eight minutes of sketching, and follow-up planning.

Complete this worksheet on paper or in your own document during the work.

## Preparation for this scope

### Method setup
- **Materials:** Design challenge, one eight-panel sheet per person, pens, a visible timer, and space to post and discuss sketches.
- **Roles:** Everyone sketches individually. Facilitation keeps time and the challenge stable; the team later interprets and selects directions to extend.
- **Advance information:** Name the user need, problem context, and decision that new solution directions should inform.
- **Overall time needed:** The sketching exercise takes exactly eight minutes. Plan about 30–45 minutes for the full team activity, including framing, sharing, and a next step.
- **Setup:** Prepare eight equal panels, display the timer, and explain that rough sketches are enough. No discussion during the eight minutes.

### Prepare for the work steps

#### Challenge: Bound the challenge
- Write a focused design challenge that allows eight different approaches.

#### Sketch: Sketch eight variations
- Visible challenge and shared work context.

#### Share: Share the sketches
- Eight distinguishable sketches per person.

#### Select: Select and extend a direction
- Shared set of variations with clarified ideas.


## Eight Crazy 8s directions

| Sketch panel | Direction | Fictional sketch | What changes? | Follow-up question |
| --- | --- | --- | --- | --- |
| Variation 1 |   |   |   |   |
| Variation 2 |   |   |   |   |
| Variation 3 |   |   |   |   |
| Variation 4 |   |   |   |   |
| Variation 5 |   |   |   |   |
| Variation 6 |   |   |   |   |
| Variation 7 |   |   |   |   |
| Variation 8 |   |   |   |   |

- **Variation 1:** Describe one rough direction.
- **Variation 2:** Describe one rough direction.
- **Variation 3:** Describe one rough direction.
- **Variation 4:** Describe one rough direction.
- **Variation 5:** Describe one rough direction.
- **Variation 6:** Describe one rough direction.
- **Variation 7:** Describe one rough direction.
- **Variation 8:** Describe one rough direction.

Blank template: add the challenge at the top and eight sketch panels of your own.

[Google Design Sprint Kit](https://designsprintkit.withgoogle.com/methodology/phase3-sketch/crazy-8s)


## Challenge: Bound the challenge
Expected artifact: Visible challenge and shared work context.

Visible challenge and shared work context.

Entry:

...

- [ ] Everyone can interpret the challenge and sketch different directions.

## Sketch: Sketch eight variations
Expected artifact: Eight distinguishable sketches per person.

Eight distinguishable sketches per person.

Entry:

...

- [ ] Each panel shows a different direction; sketches stay simple enough for the timebox.

## Share: Share the sketches
Expected artifact: Shared set of variations with clarified ideas.

Shared set of variations with clarified ideas.

Entry:

...

- [ ] Ideas are understood before evaluation; authorship does not dominate selection.

## Select: Select and extend a direction
Expected artifact: Selection rationale, prototype task, and open assumption.

Selection rationale, prototype task, and open assumption.

Entry:

...

- [ ] The rationale links to the challenge and user need; assumptions remain testable.

## Open questions and next steps

...

Method guide: https://methodatlas.meierhoff-systems.de/en/methods/crazy-8s/run-sheet
MarkdownShow template

Morphological Analysis: Worksheet

Plan the session around the canonical method steps and a concrete decision.

# Morphological Analysis: Worksheet

## Question
To be confirmed

## Desired outcome
To be confirmed

## Scope
Full session
Time: 2–4 hours

Complete this worksheet on paper or in your own document during the work.

## Preparation for this scope

### Method setup
- **Materials:** morphological box, timer, notes, and decision log.
- **Roles:** Facilitator · 4–8 domain experts · decision owner
- **Advance information:** Collect existing evidence and constraints in advance.
- **Overall time needed:** 2–4 hours
- **Setup:** Prepare the canonical blank structure and make timeboxes visible.

### Prepare for the work steps

#### Parameters: Parameters
- Clear problem complex

#### Manifestations: Manifestations
- parameter set

#### Cross-consistency: Cross-consistency
- morphological box

#### Configurations: Configurations
- CCA matrix


## Morphological box

| Parameter/concept | Record Parameter | Record Manifestation 1 | Record Manifestation 2 | Record Manifestation 3 | Record Manifestation 4 |
| --- | --- | --- | --- | --- | --- |
| Dimension 1 |   |   |   |   |   |
| Dimension 2 |   |   |   |   |   |
| Dimension 3 |   |   |   |   |   |
| Dimension 4 |   |   |   |   |   |
| Configuration |   |   |   |   |   |

- **Dimension 1:** Complete parameter or concept.
- **Dimension 2:** Complete parameter or concept.
- **Dimension 3:** Complete parameter or concept.
- **Dimension 4:** Complete parameter or concept.
- **Configuration:** Complete parameter or concept.

Justify every exclusion as logical, empirical, or normative; dislike is insufficient.

[Swedish Morphological Society: General Morphological Analysis](https://www.swemorph.com/ma.html)


## Parameters: Parameters
Expected artifact: parameter set

parameter set with evidence, owner, and next decision.

Entry:

...

- [ ] Are parameters sufficiently orthogonal and jointly exhaustive?

## Manifestations: Manifestations
Expected artifact: morphological box

morphological box with evidence, owner, and next decision.

Entry:

...

- [ ] Do manifestations cover the relevant range?

## Cross-consistency: Cross-consistency
Expected artifact: CCA matrix

CCA matrix with evidence, owner, and next decision.

Entry:

...

- [ ] Does every exclusion have a type and rationale?

## Configurations: Configurations
Expected artifact: concept portfolio

concept portfolio with evidence, owner, and next decision.

Entry:

...

- [ ] Does each concept use exactly one manifestation per parameter?

## Open questions and next steps

...

Method guide: https://methodatlas.meierhoff-systems.de/en/methods/morphological-analysis/run-sheet
MarkdownShow template

ICE Scoring: Worksheet

Plan ICE Scoring around its domain steps and the concrete decision question.

# ICE Scoring: Worksheet

## Question
To be confirmed

## Desired outcome
To be confirmed

## Scope
Full workshop
Time: 30–45 minutes

Complete this worksheet on paper or in your own document during the work.

## Preparation for this scope

### Method setup
- **Materials:** Comparable ideas, Impact, confidence, and ease anchors, Evidence per idea, shared workspace, source links, and decision log.
- **Roles:** Product · Analytics · Engineering/Delivery · domain role
- **Advance information:** Collect Comparable ideas, Impact, confidence, and ease anchors, Evidence per idea in advance and mark open assumptions.
- **Overall time needed:** 30–45 minutes
- **Setup:** Prepare ICE = Impact × Confidence × Ease using consistent 1–10 scales visibly and calibrate assessment terms before starting.

### Prepare for the work steps

#### Calibrate scales: Calibrate scales
- Comparable ideas
- Impact, confidence, and ease anchors
- Evidence per idea

#### Score ideas: Score ideas
- ICE scales
- Impact, confidence, and ease anchors
- Evidence per idea

#### Rank and challenge: Rank and challenge
- scoring table
- Impact, confidence, and ease anchors
- Evidence per idea


## ICE ranking

| Item | 1–10 + anchor | 1–10 using evidence anchors | 1–10: 10 = very easy | Impact × Confidence × Ease |
| --- | --- | --- | --- | --- |
| ICE ranking |   |   |   |   |

- **ICE ranking:** Worked example

Enter only real input, sources, and decisions.

[GrowthHackers: ICE Score](https://growthhackers.com/articles/ice-score)


## Calibrate scales: Calibrate scales
Expected artifact: ICE scales

ICE scales · source · uncertainty · next decision

Entry:

...

- [ ] Are 1, 5, and 10 concrete?

## Score ideas: Score ideas
Expected artifact: scoring table

scoring table · source · uncertainty · next decision

Entry:

...

- [ ] Is confidence derived from evidence strength?

## Rank and challenge: Rank and challenge
Expected artifact: ICE ranking

ICE ranking · source · uncertainty · next decision

Entry:

...

- [ ] Does uncertainty remain visible beside the score?

## Open questions and next steps

...

Method guide: https://methodatlas.meierhoff-systems.de/en/methods/ice-scoring/run-sheet