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| Criterion |  Product Discovery Working Backwards |  Facilitation Storytelling |  Facilitation Consensus Workshop |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-120 min | 1-3 h |
Participantsdifferent | 2-6 | 1-6 | 5-30 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Narrative Outline, Key Message, Story Arc | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | VisionNarrativeAlignment | CommunicationNarrativeStakeholdersFacilitation | FacilitationConsensusWorkshopAlignment |
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